Shannons Joins Boost Mobile AUSX Supercross Championship as Official Partner
Australia’s leading insurer for motoring enthusiasts partners with Supercross
The Boost Mobile Australian Supercross Championship is thrilled to welcome Shannons as an Official Partner for the 2025 season, reigniting an alliance between the iconic motor enthusiast insurance brand and the high-octane world of Supercross.
The announcement boosts the authentic bond between Shannons and Australia’s expanding community of passionate motorcycle and car enthusiasts, many of whom live and breathe the exciting Supercross lifestyle from shed to track.
Shannons branding will be integrated into fan touchpoints across all five rounds of the 2025 Championship. It will also afford premium experiences and exclusive in-event activations to enhance the race-day experience, all aimed at celebrating the shared passion for all things on two and four wheels.
Each stop on the AUSX Supercross Tour in 2025 will introduce Shannons to a new and passionate fan base, an audience that values authenticity and is aligned with Shannons’ principles.
Mick Sinclair, Head of Commercial Partnerships at the AUSX Championship, said landing Shannons as the latest partner to join its growing roster of commercial partners is a milestone for the Championship and its fans.
“To join forces with Shannons and welcome them as an official partner of the AUSX Championship is a huge moment for us.” Said Sinclair.
“Shannons is a brand that lives and breathes motoring passion, performance and lifestyle, which aligns perfectly with our audience. At its core, Shannons understand what drives our fans and we’re beyond excited to roll out a partnership that delivers genuine value, both at the track and beyond.
“This includes helping Shannons activate their brand through our premium hospitality offerings, on-ground experiences, and digital storytelling. We look forward to bringing this partnership to life.”
Judi King, Shannons Executive Manager – Customer Service, added that the announcement represents a significant step forward for the brand in diversifying its contribution to customers and community.
“We’re thrilled to confirm our partnership with the Boost Mobile AUSX Supercross Championship.” Said King.
“We look forward to engaging with fans at every round, connecting with like-minded enthusiasts who share our love for performance, heritage, and all things motoring.
“Supercross is spectacular. It’s fast and it’s technical. We’ve seen a sneak peek of what’s in store for the Championship this year, and it’s shaping up to be the biggest one yet.”
The Boost Mobile AUSX Supercross Championship is gearing up for its 2025 season launch double header at Moreton Bay’s Kayo Stadium, October 11 – 12.
The Championship will then visit Sydney and Melbourne for Rounds 3 and 4 respectively, with further details to be announced in due course.
The BP Adelaide Grand Final, November 28 – 30, will host the AUSX Championship finale. With the exciting addition of Shannons, the marquee South Australian event promises an elevated fan experience, bolstered by appearances by Shannons’ roster of brand athletes integrated into a range of activations.
